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Understanding AND Agreement

One of my guilty pleasures is to look at different words, whose meanings are often confused, and to take the time to analyze the subtleties in their differences. Sometimes the consequences of this confusion are humorous, and other times they can be more dramatic.

As you can guess from the title of this post, today’s words are understanding, (the noun, i.e. “an understanding”) and agreement. The two words jumped of the screen at me yesterday during a PowerPoint presentation, so I quickly took a picture of the slide with my phone, and I knew that I had my weekly blog topic.

The context within which this subject came up was a course I was attending in London, as part of the annual FFI (Family Firm Institute) conference. FFI offers a great education program, and this class was part of the final course in the ACFBA vertification. (Advanced Certificate in Family Business Advising).

One of the first slides used outlined the “Core Issues underlying Problems in the Family Enterprise System”. The line below this title stated, “Lack of Understanding / Agreement on:…” , following a list of subjects, including “where are we going”, “what is important to us”, “who does what”, “who is the boss”, etc.

The class was only 6 hours long, and there were plenty of important things to cover in our group of about 20 students from at least 10 different countries, so I did not even feel we had time to address my penchant for parsing the differing meanings of “understanding” versus “agreement” with the group.

But I have this blog as an outlet, where I can do this at my own pace, so I was alright.

We can take a few examples right from the slide. In a family business, some family members may not have an understanding of where they are going, and that is an issue worth addressing. Other families may understand perfectly well where they are going, but that doesn’t mean that they agree with the direction!

Along the same lines, a family may “understand” full well “who is the boss”, while completely disagreeing on the choice of that person. I hate to think of how often this is true in real life.

The two examples so far may lead one to believe that understanding must always precede agreement. After all, how can you agree on something without first understanding it? In a logical world, this thinking makes perfect sense.

But we are looking at the world of family business, where logic is often absent. The people who inhabit this world are usually so immersed within it, that they do not even realize how illogical it can be, and they operate on a day-to-day basis not even seeing how some things that others take for granted are completely missing.

My point here is that many family businesses will operate for years (or even decades) based upon full agreement on questions about “who is the boss” and “where are we going”, without having even a basic “understanding” about the underlying questions like “why”.

They will agree to go along, without the foggiest notion of where they are going. They may not care, they may not think they will be told the truth, they may not think that their questions will be deemed worthy of a response, or someone may be deliberately misleading them about these answers. (Or they may ALL be clueless).

Yesterday’s course was called “The Professional’s Toolbox”, and was designed to equip us with tools that we can use with enterprising families. We looked at ways to help them figure out “where they are going” and “how they planned to get there”.

And I also wanted to add my observations about the importance of having everyone agree on the answers, but also to understand the answers.

Or was it that it is important to understand the answers, and then agree on them?

In a perfect world, they all understand AND agree. That should be the goal. We want to have both the chicken AND the egg.

 

 

Steve Legler “gets” business families.
 
He understands the issues that families face, as well as how each family member sees things from their own viewpoint.
 
He specializes in helping business families navigate the difficult areas where the family and the business overlap, by listening to each person’s concerns and ideas.  He then helps the family work together to bridge gaps by building common goals, based on their shared values and vision.
 
His background in family business, his experience running his own family office, along with his education and training in coaching, facilitation, and mediation, make him uniquely suited to the role of advising business families and families of wealth.
 
He is the author of Shift your Family Business (2014), he received his MBA from the Richard  Ivey School of Business (UWO, 1991), is a CFA Charterholder (CFA Institute, 2002), a Family Enterprise Advisor (IFEA 2014), and has received the ACFBA and CFWA accreditations (Family Firm Institute 2014-2015).
 
He prides himself on his ability to help families create the harmony they need to support the legacy they want. To learn how, start by signing up for his monthly newsletter and weekly blogs here.

 

En juillet, j’avais écrit un blogue qui répondait à une question posée par une participante lors d’une session du cours Triomphe, de l’École d’Entrepreneurship de Beauce, à laquelle j’ai eu le plaisir de participer comme invité.

Cette semaine, en emménageant mon nouveau bureau, j’ai tombé sur le dossier dans lequel j’avais gardé les autres questions auxquelles je n’avais pas eu le temps de répondre, et le “timing” était parfait, puisque j’avais déjà décidé que j’étais dû pour écrire un blogue en français, et je n’avais pas encore trouvé un sujet à mon goût.

J’ai choisi une question venant d’un homme qui approachait la soixantaine, et qui avait des enfants adolescents.

Voici la question: “J’ai deux enfants qui sont trop jeunes pour la relève, mais qui sont intéressés aux affaires, et à être dans l’entreprise dans le futur. Que faire?”

J’aime beaucoup cette question, surtout parce que le questionneur l’a déjà séparée en deux pour moi, ce qui la rend plus facile à répondre. Je m’explique.

Les jeunes sont “intéressés aux affaires”, et ils ont un désir à “être dans l’entreprise” un jour. Remarquons les différences.

Aider nos enfants à développer leurs intérêts, que ce soit aux affaires, aux sports, à la musique, etc., est un des plus gros plaisirs qu’un parent puisse avoir, surtout si le sujet en est un dans lequel le parent a aussi un fort intérêt.

Mais soyons clairs ici; un intérêt “aux affaires”, c’est-à-dire le commerce, les finances, l’achat et la vente de produits et de services (en général), ne doit pas être confondu avec MA compagnie, qui produit et vend quelque chose dans un marché (en particulier).

Je vous suggère fortement d’aider vos enfants à developper et explorer leurs intérêts et leur compréhension de tout ce qui est connecté avec les affaires, l’argent, leurs finances personnelles, le marketing, l’immobilier et les hypothèques, etcetera, sans les limiter aux activités de votre entreprise.

Les opportunités pour ce genre de discussion se produisent litéralement à chaque jour, et dans une variété de circonstances. À la maison, écoutez la télé ensemble, prenez le temps d’enregistrer les épisodes de “Dans l’oeil du dragon” ou Dragon’s Den ou Shark Tank.

Il existe également des émissions axées sur la restauration, l’immobilier, et toutes sortes d’activités commerciales. Il y en a peut-être moins de ces programmes à la télé francophone, mais c’est une autre bonne raison et occasion de faire un peu d’immersion anglophone, ce qui les fera aussi du bien à long terme.

Quand vous vous promenez en ville, en auto ou à pied, remarquez les annonces et les commerces, et parlez ensemble des enjeux, des stratégies, des prix, de tout ce que vous voyez.

Les occasions de découvrir et de développer les forces et les intérêts particuliers de chaque enfant ne cessent de se produire. Il s’agit simplement de les reconnaître et d’entamer une discussion.

“Pourquoi McDo met l’emphase sur ses trios? Est-ce qu’on sauve vraiment de l’argent en choisissant le trio versus l’achat des trois items séparément?” Et, “mais pourquoi ils veulent me faire ‘sauver’ de l’argent quand ils essayent de ‘faire’ de l’argent sur la vente?”

Avec ces discussions, vous apprendrez beaucoup sur vos enfants, et aussi à vos enfants. Et en même temps, ils deviendront, malgré eux, ce qu’on appelle en anglais “financially literate”, c’est-à-dire, ils seront plus à l’aise avec tous les sujets entourant l’argent et les affaires.

Selon moi, c’est un des plus beaux cadeaux qu’on peut offrir à nos enfants, même s’ils décident un jour de poursuivre leur carrière dans un autre domaine.

Si les enfants démontrent un jour un désir de devenir entrepreneur et de se lancer en affaires, vous pourrez certainement regarder la possibilité de les engager dans votre entreprise. Mais ne soyez pas surpris ou déçu s’ils décident plutôt un autre marché ou opportunité, qui s’enligne plus avec leurs intérêts et forces.

Votre entreprise est un actif que vous pouvez vendre à quelqu’un qui ne fait pas partie de votre famille. Après, si vous voulez aider vos enfants à se lancer en affaires dans une business qui les motive vraiment, allez-y. Et ça sera leur entreprise! 

Last week we looked at the fact that people sometimes wish that they had the ability to hit the “Rewind” button in their life, but that outside of Hollywood, this was not something that is available to ordinary people (or even extra-ordinary people).

As I wrapped up, I promised to follow up with the mirror image of the Rewind button, which as we all remember from our 1970’s tape recorders or our 1990’s VCRs, is the “Fast Forward” button.

There are likely more people who wish they could hit Rewind than Fast Forward, based on two simple facts: our own mortality often makes us prefer to slow things down rather than speed things up, plus the fact that what has already occurred in the past is known, while the future is at best an educated guess.

Last week I made the tie-in to business families by talking about how family relationships sometimes get “stuck” because some family members hang on to past issues far longer than they probably should, and well past the point of their usefulness.

Some of you may be wondering how I am planning to make the family business question tie in to the Fast Forward button. Here goes…

Unfortunately, this subject forces us to look at a topic that most people prefer to avoid discussing, and it is one that was mentioned in passing a bit earlier. If you guessed that I was talking about mortality, take a bow.

Before I get to the ultra-frank wording of the manifestation of this problem, I want to tell you that it is something that I have seen far too often, and it breaks my heart every time.

For the past few years, even as my kids were only reaching their teens, I told them many times that even though I don’t yet know specifically “how” I am going to do it, I am determined to arrange my affairs in such a way that they will never be placed in a situatiuon where they will be hoping for me and their mother to die.

And that is the big Fast Forward button that too many people secretly wish that they could push.

Of course nobody will admit this, at least not out loud. Most will not even admit it to themselves. But that doesn’t mean it isn’t happening all around us, every day.

I did not wish for my father to die, as he left us, seven years ago, at the age of 72, but I sometimes wonder what my life would be like today if he were still with us. I truly hate to admit this, but I honestly do not think that I would be as happy as I am today if he were still around. (Wow, did I actually really just write that?)

There must be a really good reason for me to share this with readers, and there is. Knowing what I know now, about the importance of allowing each generation to rise and become everything they can be, is what I truly want and need to share.

This is not saying that my father was a bad person, in fact, in many ways, it says more about me, and my part in my relationship with my father, and my not having the courage to put what I needed on the table for discussion.

We did not have anyone that we knew at our disposal to help us have the important conversations that we should have been having.

It’s not that I would have pushed the Fast Forward button, but how many people out there secretly wish they could?

You don’t have the excuse that I did, about not having anyone at your disposal to help you have those key conversations, because you do. You are reading his blog right now.

I recently read a very brief piece on Estee Lauder, who was described as a “family business icon” by the Family Firm Institute (FFI). They also stated that her motto was “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”

I found her motto very interesting, especially the second sentence, where she mentions selling something in which she truly believes. Obviously if you do not believe in what you are selling, it is very difficult to do a good job of selling it.

It also struck me because the word “sell” has a variety of meanings and connotations, which have also evolved over the decades since she likely came up with her motto. And as someone who despises coming across as a “salesman”, it forced me to think through her motto to try to find a way to make it work for me.

There is also the part about the difference between selling a product like cosmetics versus selling a professional service, like family business advising. The sales and marketing contexts and processes are very different. But I was determined to find the “gold” in her motto in a way that could be useful to me.

As a solo practitioner, what I am selling is myself, in many ways, and some people are over-the-top when they talk about themselves, while others are “under-the-bottom”, if you will allow me to invent such an awkward antonym.

Since I am someone who lives at the lower end of this scale, it is always a stretch for me to “sell myself”. When someone seems to be trying to hard to “sell me”, it is a huge turn-off, so I naturally assume that others also hate this tactic, and I try to avoid it, and sometimes I try too hard, to my detriment.

Back to Lauder’s motto, though, she states “if I believe in something, I sell it”. She did not say somebody, so for me, the take-home message is to focus less on the “who” and more on the “what”.

For those of you who are regular readers (thanks!) you may recall that a few weeks ago I wrote about “who I am” being more relevant and important than “what I do”, so the trick is to try to find the right balance, and to come up with the proper messaging of what I can to do help business families, along with the personal branding of the guy who delivers those services.

I am so much more comfortable selling an IDEA, as opposed to myself, but I also understand quite clearly that nobody would buy the stuff that I am selling if they were not convinced that I am someone that they can trust to work with some of their most precious valuables, the members of their family.

When speaking with others who do this work, I often bring up the phrase “spreading the gospel”, so allow me to attempt to lay out what this gospel is, because that is what needs to be sold.

Let’s start with a tag line that I recently came up with, which is still a work-in-progress:   “I help business families turn their transition dreams into a workable plan”.

For a family, this is hard work, and if they don’t start early, learn to work together, and have the crucial conversations that they need to have to do the work well, there are lots of negative consequences that will likely arise, not just for the business, but also for the family.

Very few if any families will undertake this work on their own, without professional external advisors. We do exist, but the families are not always “ready” for the hard work to begin, often until it is nearly too late.

If you are such a family, or if you currently advise such a family in another professional capacity, please reach out to start a no obligation conversation.

 

 

 

 

 

 

The two key words in this blog, “understanding” and “misunderstanding” are rather long in and of themselves, and while they might appear to simply represent opposites, it is actually a lot more complex than that.

The topic is a very important one, in my eyes at least, which is why I have had it on my blog subject list for weeks now, before finally getting up the nerve to make an attempt at adding some valuable insight to this tricky issue.

I don’t remember what book I was reading when the idea of “understanding the misunderstanding” came into my mind, but I do remember that I was struck by the phrase enough to grab a pen and make a note, even though I was walking on a treadmill at the time.

So here goes.

We all go through life looking at things from our own point of view, which we see as the “real world”. And every other person also goes through life seeing things from THEIR point of view, which they in turn see as their “real world”. It is very rare for any two points of view to be 100% the same.

The differences in these points of view are quite often the root causes of differences of opinion, which in turn are the causes of misundertandings.

If and when you actually take the time to try to understand the causes of misunderstandings, you will likely learn a great deal about the differences in how you see the world versus the way the other person sees the world.

Too often, we do not take the time to even notice or acknowledge these different points of view, let alone investigate what lies behind them and have a meaningful conversation about them. But these are the most useful and meaningful discussions we will ever have, especially among family members.

In the context of family members working together in a business, it is very easy to just keep your head down and move through your day without stopping to think or talk about these kinds of things.

But every once in a while, maybe once a week, it is good to set some time aside to make sure that everyone is on the proverbial “same page”, that everyone has a common view of what is on that page, and that everyone has a clear understanding of the roles they are supposed to play.

There really is no good excuse for situations where someone, after weeks or months of working on something, says something like “Oh, I thought you were supposed to take care of that”, or “What? Nobody ever told me that I was supposed to take care of this”.

These examples are clearly the result of at least one misunderstanding, but nobody took the time to even notice them until it was too late.

When you take the time to understand the misunderstandings, you will usually be able to see some patterns in them, and when you come up with a way to address the common misunderstandings, you will go a long way to clarifying everyone’s roles.

Unfortunatley, these things rarely happen by themselves.

What works well is having a regular forum in which one person actually goes out of their way to make sure that the entire group has a common understanding of what their goals are, AND that each person understands what their role is supposed to be. Some people call this “leadership”.

Call it your weekly “Goals and Roles” meeting if that helps you focus, but make sure that you try to understand your misunderstandings to get back on track.

 

Back in June our family was getting ready to take delivery of our new cottage, and it brought up a number of questions that we needed to work through together. Naturally, this situation also had a side benefit (which was NOT unexpected) which was that it gave me a juicy blog topic.

The actual building was put together in a factory and delivered to our lot in two pieces, where it was then put onto the foundation that had been poured a few weeks prior. All this was part of the plan that was set into motion last fall.

What we had not thought through at the outset was painting the inside of the house. Honestly I half assumed that the walls would be white and that eventually we might add some colour to some of the rooms.

But then a couple of weeks before we were to take delivery of the final product, we got an email from the company who had sold us the house and taken care of everything else.

We were being asked to provide them with our colour choices for each room, and they wanted our answer quickly, since the painter wanted to start our job really soon. No problem, my wife told them, we will give you an answer by Monday. I’m pretty sure it was Friday when she told them that.

Okay, so we had some work to do, but just how were we going to do this quickly, fairly, and nicely? As a family, we had a few days to get this right.

I will get back to how we handled the task a bit later, but the point of this blog has nothing to do with choosing colours, and a lot more to do with working together to make acceptable choices.

Let me tell you a few of the things that we did NOT do, and which we frankly never considered.

  • Just leaving all the walls white. When we learned that painting two coats of colour was included in the price we had already agreed to, it was a no-brainer to say, OK, let’s get some colours in there now.
  • Picking ONE colour for the whole house. The price actually included up to four different colours, but when I asked how many we could have, I was told that it was theoretically unlimited, but that for each one over four, there was a slight additional cost for mixing another can of paint.
  • Asking the people who sold us the house to choose the colours for us. While I am sure that they would have done a fine job since they had helped us choose matching counters and tiles, they would not have to live in the place.
  • Asking our accountant what colours we should go with. I don’t think I need to explain this one.
  • Asking our lawyer what colours we should use.
  • Asking our wealth manager, or our golf buddies, or, God forbid, someone at the bank.

Now if you are wondering what the heck I am getting at, recall that I normally blog about matters relating to family business, and hopefully I don’t need to tell you that every family is different.

We decided to let each of the kids choose the colours for their own rooms. I added my ideas about using an accent wall of a different colour in every room, and Mom spent a number of hours putting together some nice choices for the rest, and we all came to agree upon them.

When it comes to figuring things out for your own family, you may already know lots of experts that you use for your business questions, but does that mean that you should listen to their advice for your family decisions?

Of the options I outlined above, the most reasonable would have been to rely on the interior decorating advice of the company who sold us the house, since that is part of their specialty.

If you were tempted by any of the other choices, don’t be surprised if some family members begin clamouring for a fresh coat of paint real soon.

 

J’ai eu le plaisir dernièrement de passer du temps avec plusieurs couples qui étaient tous au stade de leurs vies où la planification d’une transition inter-générationelle de leur entreprise familiale était un de leurs plus gros défis.

Le tout faisait partie du programe Triomphe de l’École d’Entrepreneurship de Beauce, où j’avais été invité pour discuter de mes expériences et de mon livre, Changez votre vision de l’entreprise familiale.

En fin d’après-midi, je me suis présenté au groupe, et ensuite ma tâche était de répondre à quelques-unes de leurs questions. N’ayant pas eu la chance de répondre à toutes leurs questions, j’ai décidé d’en faire le sujet de quelques blogues.

Cette semaine, c’est la question d’une mère, qui s’inquiètait sur la relation entre son fils et sa fille, mais pas pour aujourd’hui. Je vous laisse lire le texte de sa question:

“ Comment peut-on s’assurer que la relation entre les deux relèves, frère et soeur, vont continuer en harmonie, au fil du temps, à travers la difficulté, quand on y est plus?”

Wow, toute une question, une chance qu’il me reste encore plusieurs paragraphes pour tenter une réponse! Mais elle n’est certe pas le seul parent à avoir ce souci non plus.

Et une chance aussi que je n’ai pas essayé de répondre sur le coup, puisque c’est une question qui demandait beaucoup de réflection pour donner une réponse complète, et j’aurais sûrement manqué au moins une partie de ce qui suit.

En effet, ma meilleur réponse contient trois volets;

  1. Des conversations, 2. Une cédule, 3. Un parti neutre.

Conversations

Nous avons tous des soucis pour nos enfants, et trop souvent nous les gardons à l’intérieur. Je recommande fortement de prendre le temps et de faire l’effort d’en parler ensemble, en famille.

Si c’est plus facile d’aborder le sujet un-à-un, faites le ainsi, mais parlez-en. C’est presque toujours les non-dits qui causent les plus gros problèmes.

Et n’attendez pas la chicane avant d’agir, c’est toujours mieux de parler ensemble et de partager nos pensées quand tout va bien.

En discutant ensemble, vous avez la chance de réussir deux chose. Premièrement, vous allez vous soulager d’avoir lancé le sujet pour qu’on puisse en parler ouvertement ensemble.

Et deuxièmement, les paroles de vos enfants, qu’ils vont prononcer devant vous, seront très difficiles pour eux à oublier quand vous n’y serez plus.

Ça vaut la peine, et c’est bon pour toute la famille.

Cédule

D’autres experts iront plutôt avec un mot comme “gouvernance”, mais je n’aime pas ce mot parce que chaque personne y attache une définition différente, et souvent ce mot fait peur aux gens.

La cédule, et surtout ce qu’on va faire avec, va accomplir les débuts de la gouvernance pour l’entreprise familiale.

Pendant que Maman et Papa sont encore impliqués, je recommande fortement de prendre le calendrier annuel et de céduler au moins 2, ou peut-être même 4, rendez-vous familiaux, où vous aller discuter uniquement du sujet suivant:

Nous possèdons une entreprise familiale, mais encore plus, nous sommes une famille entrepreuriale, et c’est la famille qui doit remporter.

Ce sont les débuts de votre “conseil de famille”. Vous développerez votre propre ordre du jour, vous ferez un compte rendu, vous allez céduler votre prochaine rencontre, etc. Mais vous allez formaliser un processus pour discuter des sujets importants dont on n’en parle pas tous les jours.

Parti Neutre

J’en parle souvent, mais à long terme, il est primordial d’avoir une personne externe, avec un nom de famille différent, à qui la famille a accès, et en qui ils ont tous confiance, pour discuter des sujets inter-personnels.

Ça pourrait être un employé sénior, un professionnel externe (avocat, comptable), un ami ou voisin, ou peut-être une personne d’une autre famille que vous connaissez qui a déjà fait face à ces sujets.

L’important c’est de commencer à inviter cette personne à vos réunions de conseil de famille au moins une fois par année, pour qu’elle puisse suivre le fil des sujets importants.

Ça prend les Trois

Je sais très bien que la grande majorité des familles ne suivront pas les conseils ci-hauts, mais je sais également que pour chaque famille qui décide de tenter de les suivre, les chances de faire un succès de leur transmission inter-générationnelle seront grandement améliorées.

[Si vous avez une question sur les entreprises familales que vous voulez me lancer pour en faire le sujet d’un blogue, allez-y. Merci!]

 

J’ai récemment eu la chance et le privilège de passer une période de 24 heures dans la compagnie de plusieurs personnes assez extraordinaires, et le tout s’est passé à St-Georges-de-Beauce.

Mais avant de vous raconter ma visite, je dois reculer dans le temps. En octobre 2014, durant une formation de la Business Families Foundation à Montréal, j’ai rencontré Jessica Grenier, de l’École d‘Entrepreneurship de Beauce (EEB), qui est devenue une amie.

À l’époque, je ne connaissais rien de l’EEB, mais je suis maintenant prêt à louanger cette merveilleuse institution pour son originalité et son audace, en plus de ses programmes uniques.

Vous pouvez visiter leur site web pour toute l’information sur ce qu’ils offrent, et moi je vais me concentrer sur mes fameuses 24 heures les 14 et 15 juin derniers.

Le plus récent programme de l’EEB s’intitule “Triomphe”, où les clients ciblés sont des entrepreneurs qui ont eu du succès en bâtissant ou en grandissant leur entreprise, mais qui sont maintenant prêts à passer à autre chose, et à passer le flambeau à la prochaine génération.

Quand je dis “plus récent programme”, en réalité ce que j’ai appris c’est qu’ils étaient en train de finir leur première “mini-cohorte” de 7 entrepreneurs et leurs conjoints lors de ma visite, et que la version complète de Triomphe sera lancée en 2016.

Jessica est responsable du programme, et elle m’avait contacté quelques semaines avant la troisième et dernière session de 3 jours de ce premier groupe à vivre l’expérience de Triomphe signé EEB.

Elle m’a confié qu’elle avait eu “un feeling” que si elle m’invitait à prendre part à quelques-unes des activités du début de ce troisième séjour à l’EEB de ce premier cohorte, ce sera un Win-Win-Win pour l’école, les participants, et moi. Je ne peux pas parler pour les autres, mais pour moi, je peux vous dire que j’en suis sorti gagnant.

L’expérience que chaque entrepreur vit, quand vient le temps de planifier sa sortie de son entreprise, est unique à lui-même, mais ceci ne veut pas dire qu’il ne peut pas bénéficier d’un groupe de pairs avec qui il pourra vivre la planification et les premiers pas de cette expérience.

Ceci résume assez bien la raison-d’être de Triomphe. Chaque programme de l’EEB fonctionne selon la formule de cohortes de participants, qui passent à travers plusieurs étapes tous ensemble, mais j’imagine que les liens formés entre ceux et celles de Triomphe seront parmi les plus puissants et profonds.

Pour débuter le dimanche après-midi, il y avait une scéance de “réchauffement” avec un accompagnateur-coach expérimenté, suivi par une session de “L’athlète sur le podium”, où quelques participants partagent un défi auquel ils font face actuellement, et les autres leur offrent leurs suggestions et points de vue.

J’ai eu la chance de passer, moi aussi, où j’ai raconté mon histoire personnelle et j’ai répondu à quelques questions des particpants.

Lors de la soirée, durant le souper, les entrepreneurs et conjointes ont chacun fait une présentation de 10 minutes au groupe, et il semble que le devoir de préparer ce discours avait causé du stress à certains d’entre eux au courant des semaines précédentes. Mais c’était tellement émouvant comme spectacle!

Lundi matin, c’était au tour d’une invitée spéciale, la conjointe d’un entrepreneur très connu, à venir nous conter son histoire, avec ces hauts et ces bas. Encore émouvant et révélateur pour tous.

À tout celà s’ajoutait une scéance sur les génogrammes, donnée par Jessica elle-même, en utilisant sa propre famille.

Le partage de tous ces éléments personnels est au coeur du succès de ces interventions. Les participants vivent tous leur propre version de la vie entrepreneuriale, mais ils s’inspirent les uns des autres.

J’ai eu la chance de partager mes perspectives sur le Modèle des 3 Cercles, et j’ai donné une copie de mon livre “Changer votre vision de l’entreprise familiale” à chacun des participants.

Je devais quitter après dîner, et laisser ma place à Placide Poulin, qui était arrivé pour partager ses perspectives pour le bénéfice de tous.

Je n’étais présent que pour 24 heures, et je suis sorti avec beaucoup d’idées et d’histoires. Pour les participants, il leur restait encore une journée et demie. Je ne doute pas qu’ils étaient tous épuisés, mais motivés, en partant mardi soir!

Recently I gave a short presentation to a group of business people, all of whom have children, on the subject of possibly bringing their children into their businesses.

On one of the Powerpoint slides, the heading “Rules and Roles” appeared. I explained that it was key for every new employee to have a clearly defined role, and that this was even more important for family members upon joining a family company.

But in addition to the “Roles”, I really wanted to emphasize the “Rules” part. Most families do have a few rules that they use to govern household issues, but very few families actually write them down and keep track of them.

For families in business together, it is considered a “best practice” to not only have rules, but also to write them down, review and update them, refer to them as needed, and generally know what the rules are and understand how important they are in keeping things clear.

A few months ago I came across something on Twitter that I filed away for a future blog post, and since we are talking about rules, it seems quite à propos to pull it out now. Someone had taken a photo at the Museum of Moving Image in New York and tweeted it out, and it got retweeted by several others.

I don’t think it came close to going viral, but it did garner quite a bit of attention for a few hours. The photo was a list of 9 rules that Chuck Jones of Warner Brothers had compiled to govern the Coyote and Roadrunner cartoons of our youth.

For example: Rule 1 states that the “Roadrunner cannot harm the Coyote, except by going Beep Beep”. Rule 4 states, “No dialogue, ever, except Beep Beep”. Rule 8 says, “Whenever possible, make gravity the Coyote’s greatest enemy”.

This got me wondering why they actually took the time to write these things down, and whether they made these rules before they began, or as the went along over the years. Also, did they write the rules out all at once, or did the list get added to over the course of seasons? How often did they have to refer to the rules, was it only occasionally if there were creative differences, or if a new person was brought onto the team?

My guess is that they did find it useful to write the rules down in order to make things consistent over time. If the Coyote suddenly started buying his stuff from Amazon instead of Acme, viewers would have known immediately that something was amiss.

I think we all knew that the chances of the Coyote ever catching the Roadrunner were worse than for Charlie Brown to ever actually kick the football that Lucy was holding.

In an attempt to tie these rules into the realm of Family Business, I think it makes sense to look at the second rule on the list.

Rule 2: “No outside force can harm the Coyote, only his own ineptitude or the failure of the Acme products”.

Some family businesses fail due to outside forces, relating to their markets, their products, competition, new technology, and all sorts of other “business” reasons.

Unfortunately, a larger percentage of family businesses actually fall apart due to family issues, and not due to “outside forces”.

Does that make them “inept”? Well not necessarily, that may be too harsh a word for it. But if more families in business would take the time to create rules together, make sure that they are understood and followed, and kept all their lines of communication open, it would certainly lead to less family business failures.

Rule 9: “The Coyote is always more humiliated tham harmed by his failures”. Unfortunately in some families, some members do feel humiliated, and often some people are harmed.

It is never too early, nor too late, to start working on your business family’s rulebook.

 

Cette semaine j’ai eu le plaisir d’assister à une activité de Groupe Relève Québec, qui est devenue l’inspiration pour ce blogue hebdomadaire. C’était une présentation donnée par M.Pierre Gratton, de UQTR, qui nous parlait de son thèse de recherche qu’il entend poursuivre pour l’obtention de son doctorat.

M.Gratton était venu nous parler du “Processus de négociation d’une transmission/reprise externe”. Malgré le fait qu’il ne s’agissait pas d’une interlocution sur les transferts familiaux, je suis content d’avoir fait le voyage à Québec quand même, puisque des questions sur les transmissions familiales ont aussi été abordées.

C’était justement la réponse à une de ces questions que j’ai retenu et qui m’inspire à écrire ce blogue. M.Gratton mentionnait que lors d’une réunion avec une famille qui s’apprêtait à entreprendre une succession entre père et fils, il avait déclarer que certains éléments seront “à négocier” entre les membres de la famille.

Il semble que la mère était choquée par cette proposition; comment ça, “négocier avec sa famille?” Mais lors de sa prochaine rencontre avec cette famille, la mère, ayant bien réfléchi, est venue s’excuser, et lui a mentionné qu’il avait bel et bien raison, et que oui, il y aurait besoin de négocier les termes et conditions du transfert entre les membres de sa famille.

Retournons au sujet de la présentation sur le processus de négociation de M. Gratton. Si j’ai bien compris ce qu’il avançait, c’est en grande partie la définition que plusieurs donnent au mot “négociation” qui est beaucoup trop étroite, et ce qu’il voulait offrir est une nouvelle interprètation beaucoup plus large.

Notons que “affaires” et “business” se traduisent en espagnol comme “negocios”.

J’appuie son raisonnement sur ce sujet, puisque pour moi, nous négocions les détails de notre vie plusieurs fois par jour, sans même nous en rendre compte. Décider ce qu’on va faire aujourd’hui, où on va manger, est-ce que notre ado est dû pour se faire couper les cheveux, ce sont des négociations que nous tenons de façon régulière.

Ce que M. Gratton propose, c’est de créer un outil, ou un modèle, qui décrit tout les éléments qui font partie d’une transmission ou reprise d’une entreprise entre le cédant et le repreneur. Il nous a dit qu’il limitait sa recherche aux transferts externes, puisque l’idée d’élargir le contexte pour inclure les transferts internes et familiaux serait un travail beaucoup trop onéreux.

Mais mes blogues se portent sur les PME familiales, donc je me permets de continuer sur cette longueur d’ondes.

Pour moi, les mots “négociation” et “discussion” ne sont pas aussi différents que plusieurs penseraient. Je préconise la communication ouverte, claire et régulière. Que ce soit par écrit ou oralement, le simple fait d’avoir un échange d’idées, où les partis sont libres d’ajouter leurs pensées, est la clé.

Dans la PME familiale, souvent il y a beaucoup trop de “non dit”. Trop de choses se passent en silence, et chacun doit deviner ce que les autres pensent, veulent, et croient. Avec le temps, les gens ont chacun leur façon d’interprèter ce qui se passe, mais personne en parle, puisqu’il y a des sujets dont on ne parle pas entre membres de la famille.

Arrêtons ces niaiseries!

OK, je m’excuse, je suis parti sur une tangeante. On a commencé ce blogue en parlant de transfert d’une entreprise d’un propriétaire à un futur propriétaire, ce qui est quelque chose qui se négocie, même entre les membres d’une famille.

Mais là, je me suis permis de me plaindre du manque de communication entre les membres d’une famille que travaillent ensemble dans une PME familiale au jour le jour, en dehors d’un contexte de transfert.

Mon point c’est que la communication est importante tout au long de notre vie, en famille, et en affaires, et que nous devons travailler très fort pour encourager les gens à communiquer leur propre point de vue.

Mon défi pour ceux qui travaillent au sein d’une entreprise familiale est de créer un forum régulier (aux trois mois?) où les membres de la famille peuvent échanger sur tout sujet à l’intersection de la famille et la compagnie. Je vous encourage de mettre la génération montante en charge de l’agenda, du processus, et le suivi. Voyez où ça vous mènera.