I have been writing and posting my blog here each and every week for over four years now. It is a source of pride for me to be consistently present, always thinking, sharing and prodding, while hopefully also being thought-provoking and entertaining.
Because I post my blogs on my website, www.ShiftYourFamilyBusiness.com, on the weekend (usually Sunday) and then send them out to subscribers via MailChimp on Mondays, this week represents a bit of a challenge, or opportunity, because of Christmas.
When I realized that this week’s edition would be emailed out on Boxing Day, the opportunity became one of capitalizing on some clever wordplay in the subject line. I came up with the “thinking outside the box” part a few weeks ago, and knew that I wanted to use it with Boxing Day.
Of course the clever title really should fit the subject of the blog, at least loosely, which brings up another challenge. I acknowledge that there have been occasional posts where the content and the headline were not exactly aligned.
Who’s in Charge here?
The only one I have to blame for any of the shortcomings that occur in this space is, of course, myself, as I am the author, editor, publisher, scheduler, idea person, researcher (not that there is a lot of that going on) and person responsible for what I put out here.
It is tempting to try to listen more to people who have ideas and suggestions for me on ways to make this blog more popular. I am thrilled to know that there are people who read my stuff and the feedback that I get is almost universally positive, and that helps keep me motivated. Truthfully, though, I think I would continue to write every week even if nobody read my stuff, simply because it forces me to try to clarify my thoughts.
There are people who have given me ideas on how to grow my audience faster, and I have even tried a few of them. There are also some “tricks” that others have suggested which do not fit with the way I do things, to which I have said “thanks, but no thanks”.
Write what YOU love
This week while on Twitter, I came across a post from a writer I follow who said something along the lines of, “The fastest way to Crazy Town is to try to write stuff that you think people will like”. He went on to say that you need to write what you like, and hope enough other people agreed.
Now that guy was more of a traditional “writer”, who writes pieces for magazines and such, not some guy who is actually a subject matter “expert” of sorts, who writes a blog on his website to reinforce his credibility.
There are people to whom I pay good money to help me with my online presence, and they have given me ideas that are really hard to logically ignore. I am slowly trying to integrate some of their suggestions, but I cannot lose sight of the idea that if I ever stop writing what I love, it will surely be the beginning of the end of this for me.
So I am not sure what the true “outside the box” part is here; is the “box” the formula for quickly adding subscribers, and outside the box is just writing from my heart, a.k.a. the adventures of Steve? Or is it the other way around?
Families? Or their advisors?
This makes me think about the other line I try to straddle, the one about my ultimate target audience. My marketing folks continually ask if I am writing for families, or the professional advisors who serve them. My answer is always “yes”.
Maybe for this week the “box” was writng a blog with a family business angle, and the outside part, and also the “special” part, was just writing a “stream-of-consciousness” blog, since it is the holidays and lots of people are going to miss it anyways.
I love writing this blog, I love getting feedback on it, I love getting new subscribers. I hope you enjoy it, I hope you will forward it to friends and colleagues. I will be back next week, and the week after that, etc.
Thanks for reading, please stick around for 52 more in 2017. Oh, and please tell your friends.