Updating your FamBiz Vocabulary

Families have been around seemingly forever, and some family businesses go back centuries, but the words we use to describe and discuss matters in the field continue to evolve.

Family business as a field of study is still in its first handful of decades, and interest in it continues to grow.

Today I want to add my personal take on a few of the more important concepts, while hopefully updating some definitions for 21st century realities.

After each, there is a link to a previous post in which the subject was also discussed in this space.

 

“Family Continuity”

Families typically hate discussing “succession planning”. Well, nobody wanted to buy “death insurance” either, so, “Life Insurance” was born, and has become an undeniable success.

So it shall hopefully be for “Continuity Planning” too. It is far more pleasant to think about, talk about, and plan what is going to “continue” (i.e. stay the same) than it is to plan for things “after I die”.

I use “Family Continuity” rather than “Business Continuity” because while the famiy and the business are intertwined, my preferred focus is on the family. I will leave the business continuity matters to other professionals, who are in abundant supply.

See: “Say Goodbye to Succession Planning”

 

“Enterprising Family”

Most family businesses start small, and as the business grows, more family members can become involved. Other lines of business may follow, as well as more of a focus on the family than on any one business. The family business morphs into a “Business Family”

As this Business Family attitude and behaviour takes hold, in another generation or so, if all goes well, there is a critical mass of assets and people to become what many aspire to be, a multi-generation Enterprising Family.

Many families dream of this, few will achieve it. But you can’t get there if you don’t understand this first.

See “Family Business” Versus “Family Wealth”

 

“Family Legacy”

There are many definitions of legacy. I like to think about it as “what will we be known for and remembered for”. I say “we” because I strongly feel that it takes a family, through multiple generations, to truly carry out a legacy.

See “Family Business HR – Human Resources, or Human Relations?”

 

“Family Alignment”

If you want the family legacy, getting the family aligned is a key. Getting them all aligned requires dialogue. Notice I did not say “monologue”?

Two-way conversations, over an extended period of time (months and years) to get everyone on the “same page”, are a must.

There are roles and responsibilities for everyone in an enterprising family, and the clearer these are, the better. But they cannot be dictated from above.

Family alignment must be developed from within.

See “Family Alignment”

 

“Family Continuity Blueprint”

One of the best ways to get everyone on the same page, is to literally get everything on one page.

I have developed a “Family Continuity BluePrint” to do just that. I have shared it on a limited basis with others working in this space, and the feedback is overwhelmingly positive.

It is my own derivation of the “Business Model Canvas”, designed just for enterprising families, who are concerned with building lasting continuity, to ensure their legacy.

See “Planning your Dreams and Dreaming about Plans”

 

“Multi-Disciplinary Fluency”

Of course any good plan will need qualified advisors to help set it up and to execute it. Combining family, business, and ownership means that it is unlikely that a one-size-fits-all advisor will be found.

Your best bet may be to find one person with the “multi-disciplinary fluency” to hold it all together (thanks to Dean Fowler for coining the term, and John A. Warnick for helping propogate it)

See “Take My Advice: Don’t Take My Advice”

 

“Trusted Advisors”

This overused term has almost become meaningless. If you don’t trust them, they should not be your advisor. If you are ever concerned that the advice they are giving you serves them more than you, that’s a huge red flag.

See “The Value of a Trusted Family Business Advisor”

 

Conclusion

Once you have made the decision that you are an enterprising family, and you want to work on family continuity, to ensure your legacy, that’s a big step.

Then it’s time to work on family alignment, using a BluePrint, to get everyone on the same page, literally. Getting help from advisors with multi-disciplinary fluency is key, and so is making sure that their first concern is your family, NOT selling you a product or pleasing their boss.

Ready to start?

 

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My Baby, My Heir

There is something about reflecting on the past and dreaming about the future that can get us excited. When we specifically involve our family members in these thoughts, it can be even more remarkable.

Now if only we could make sure that the past memories and future dreams were all positive!

We start worrying about our offspring before they’re born, and sometimes even before they’re conceived. But for simplicity’s sake, let’s say it all starts at birth.

We also worry about what will happen to them after we’re gone. Of course after we’ve passed away, there isn’t really much we can do about anything anymore.

For practical purposes, the moment a baby is born, they become a future heir, and upon the death of a parent, they become the true heir.

During the time when a parent and child are both alive, there are many stages that they go through as they move from “baby” to “heir”.

 

Not All Distinctions Are Clear

Unlike birth dates and death dates, the movement from one stage to the next is usually less clear. Let’s look at some examples.

When does one move from “baby” to toddler, to pre-schooler? Do these stages always last as long as we hoped, or are they too long, or too brief? Do the child and parent agree on when they moved from one stage to the next?

Some of the periods are quite clear, “high school student”, for example, or undergraduate in college, with specific start and end dates.

There are overarching periods too, like “dependent”, and that one can become a bit ambiguous too. Parents usually say they want their offspring to become independent, but sometimes their actions make it look like they’re unsure how to go about that.

If the family owns a business, there’s a whole new set of stages, like part-time employee, summer intern, full-time employee, whether starting in the mailroom, or otherwise.

Then there are other business roles, like manager, VP, leader, board member, owner, CFO, CEO. Some of the distinctions are clear, some overlap, some do not apply, and a whole bunch of others can be added too.

 

Business Roles, Family Roles

Outside the company there are even more important roles, even if they do not come with a business card and title.

We don’t like to think about the time when there will be a role reversal, and the child will become the caretaker, and the parent will be the dependent. It is, however a reality that most of us will face. And it might be sooner than we expect.

There is a natural progression to all of this, but it isn’t always smooth, and in fact it can be quite “lumpy”, not to mention bumpy.

If you are concerned about your multi-generation legacy, as I believe you should be, it makes sense for both generations to be on the same page, but often they are not.

I have done some gross over-simplification here as we have gone along, only looking at a one child, one parent scenario.

Yes, I know that things are usually even more complex, involving two parents, and multiple children. My point is that even the one-parent-one-child situation is rarely simple.

I thought about calling this post “From Baby to Heir, and Everything in Between”, but shortened it. I want to highlight that there is a fixed period of time, while both generations are alive, where you can both truly work on the relationship.

 

Natural Order of Things

The relationship will NATURALLY change, from dependent to caretaker, from child to former child. I like the word “offspring”, as it covers both, and hopefully gets the parents to stop thinking of adults in their 30’s, 40’s and 50’s as “kids”.

The parent goes from leader, in the “one up” position, through a period of “equal” adults, and then finally to dependent, or “one down”.

Not thinking about this doesn’t change it, it only delays your doing what needs to be done.

Are there some relationships in your family that are still stuck in a framework that is no longer suitable, and is unsustainable?

What are you going to do about it? These conversations need to happen, however difficult they are to get started.

 

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So Maybe it IS the Highway

Highway traffic in sunset, travel concept background

“It’s MY way, or the Highway”

That expression is familiar to most people, and if you have ever been around an old-fashioned founder of a family business, it may hit especially close to home.

It’s interesting to note that as recently as a few decades ago, the default reaction to someone making this exclamation has probably changed.

What I mean by that is that in the middle of the last century, a family business leader who demanded that everything be done their way would more often than not succeed in getting everyone to do as they pleased.

In the early decades of this century, however, I would venture to guess that more often than not, they will have difficulty in getting everyone to buy into the “MY way”. So much so that fewer people will even dare utter that phrase.

So what has changed? Well there are a whole bunch of societal changes that have been occurring over the past few decades and it is important to be aware of how they are affecting business families.

 

Two Kinds of Life Expectancy

People are living longer, and staying productive and healthy for many more years than in the past, and the typical business founder has some difficulty letting go. Decades ago, their offspring could join the family business with the expectation that they would get to a point where they would inherit the business while still young enough to get to do things their own way. Not so much today.

The other kind of life expectancy is a term that I coined here myself, just for this blog. When invited to join the family business, more and more Next Generation members are thinking hard about what they expect out of their life.

 

Education = Options

Many families who have successful businesses will encourage their children to get a great education, but while they are getting educated, they are also getting exposed to the world of opportunities that such an education affords them.

What often happens is that a number of great options become hard to resist. If the choice is to return to the family fold and fall in line with a parent’s, “My Way”, or to go out and forge your own path, well, at least one of those paths is usually more tempting.

It can be understandably disappointing for parents to discover that a business that they built “for the family” does not seem to have any interested “takers”.

Families with means encourage independence in their offspring, and then lament the fact that they are no longer able to interest their children in being involved and taking over.

 

No Magic Bullet

At the risk of disappointing readers expecting me to provide a magic bullet solution, “sorry”. But I will offer some words of advice just the same.

It is true that there are more and more good “highways” out there, and if your “former chidren” have found a career for which they have a passion, then that’s probably better than having them come work for you and hate Mondays.

Also, if you have built a sustainable company and do not have any heirs who want to work there, all is not lost. Have you thought about having the family continue to own the business, even after you retire, having it run by professional, non-related management?

If you want to be involved with your children and they have an entrepreneurial spirit that they inherited from their parents but they are not exactly enthralled by your business, have you thought about helping them get started in a business venture in a field that they are passionalte about?

These last two ideas, long term family ownership of the business and starting a new business with and for your kids, are just a couple of ways to avoid the old question of My Way OR the highway.

 

The Family > The Business

If you have an open mind, and some creativity, you can look for ways to do things “Our Way”, and try a few different highways.

When thinking about the next generation, I always encourage people to be a great parent first, and think about the business second. I hope you see the wisdom of that approach.

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Even if it’s Free, I Don’t Want it

No Money bag sign icon. Dollar USD currency symbol. Red prohibition sign. Stop symbol. Vector

A few weeks back, I was on the road with my teenage son for a week, attending a basketball camp in the US. We shared a hotel room, as we had in previous years when we made the same trip.

It made me think back to times in my life when I had travelled on business with my father, and we had shared a hotel room on occasion.

My Dad was quite a snorer, and his loudness sometimes kept me from getting a good night’s sleep.

I am a former loud snorer, but thanks to the C-PAP machine I’ve used for years now, I get a restful night of sleep, and so does anyone sleeping within earshot.

 

Talking in your Sleep

One morning I asked my son if he was sleeping OK, concerned that I might be keeping him awake despite the “snoring machine”, as we call it in our family.

No snoring issues were reported, but apparently I do talk in my sleep sometimes. One night, according to my “roommate”, I uttered, “Even if it’s free, I don’t want it”.

I could not deny having said that, because it sounds like just the kind of thing that I would say. Not only that, it also sounds like the kind of thing my Dad would have said too.

I had no recollection of whatever dream I was having when I said it, but it did strike me as something that would be worth exploring here. The concepts of “free stuff” and “getting what you want” apply to many family legacy topics.

 

Zero Dollars

The word “free” itself seems to be disappearing in the business context; I am constantly annoyed by radio commercials from mobile phone carriers offering the latest device for “Zero Dollars”. (So it’s not free?)

And just because something is free, or included, does that mean you should take it? Think about that free dessert that comes with your meal.

Providers of goods and services put lots of thought into how to price, market, and bundle their wares in order to maximize profits, and often what seems like a great deal at first becomes a little “less good” for the consumer upon deeper reflection.

 

But it’s FREE!

When you think about low-cost items like a meal or even a monthly phone plan, the stakes are not that high, so who cares, right?

But what about transferring your family’s wealth to the next generation, you know, investments, banking, life insurance, and legal and accounting services?

Unfortunately few families have even a basic understanding of how those who provide them with big-ticket services get paid at the end of the day.

When something seems “free”, it is usually worth asking a few questions. More than a few, if that is what it takes to truly understand the business relationship that is being considered, or that has being going on for some time already.

“Gee that insurance fella seems like a great guy, he’s been really helpful, AND, he never sends us a bill!” If you saw how much the insurance company paid him for selling you that policy, you would have a better understanding.

And then there’s, “The bank offered to take care of all this for us for nothing!”

 

You get what you pay for

This blog often contains useful ideas, and it is free, that doesn’t make it bad, does it? Well of course not, I put this stuff out there at no cost, because some of my readers do buy my services, and it helps me attract other paying clients, and so I do it for that reason.

If there is one hope that I have in this area it is for families to take a more active role in deciding what services they DO want and need, and for them to realize how all their advisors get paid.

And if you have different specialist advisors, please understand that having them collaborate may seem more expensive in the short run, but it makes so much more sense in the end.

It’s not free, but definitely worth it.

And if you paid someone to coordinate it all for you, that would likely pay for itself too!

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