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Relations Harmonieuses Maintenant; Mais Après?

J’ai eu le plaisir dernièrement de passer du temps avec plusieurs couples qui étaient tous au stade de leurs vies où la planification d’une transition inter-générationelle de leur entreprise familiale était un de leurs plus gros défis.

Le tout faisait partie du programe Triomphe de l’École d’Entrepreneurship de Beauce, où j’avais été invité pour discuter de mes expériences et de mon livre, Changez votre vision de l’entreprise familiale.

En fin d’après-midi, je me suis présenté au groupe, et ensuite ma tâche était de répondre à quelques-unes de leurs questions. N’ayant pas eu la chance de répondre à toutes leurs questions, j’ai décidé d’en faire le sujet de quelques blogues.

Cette semaine, c’est la question d’une mère, qui s’inquiètait sur la relation entre son fils et sa fille, mais pas pour aujourd’hui. Je vous laisse lire le texte de sa question:

“ Comment peut-on s’assurer que la relation entre les deux relèves, frère et soeur, vont continuer en harmonie, au fil du temps, à travers la difficulté, quand on y est plus?”

Wow, toute une question, une chance qu’il me reste encore plusieurs paragraphes pour tenter une réponse! Mais elle n’est certe pas le seul parent à avoir ce souci non plus.

Et une chance aussi que je n’ai pas essayé de répondre sur le coup, puisque c’est une question qui demandait beaucoup de réflection pour donner une réponse complète, et j’aurais sûrement manqué au moins une partie de ce qui suit.

En effet, ma meilleur réponse contient trois volets;

  1. Des conversations, 2. Une cédule, 3. Un parti neutre.

Conversations

Nous avons tous des soucis pour nos enfants, et trop souvent nous les gardons à l’intérieur. Je recommande fortement de prendre le temps et de faire l’effort d’en parler ensemble, en famille.

Si c’est plus facile d’aborder le sujet un-à-un, faites le ainsi, mais parlez-en. C’est presque toujours les non-dits qui causent les plus gros problèmes.

Et n’attendez pas la chicane avant d’agir, c’est toujours mieux de parler ensemble et de partager nos pensées quand tout va bien.

En discutant ensemble, vous avez la chance de réussir deux chose. Premièrement, vous allez vous soulager d’avoir lancé le sujet pour qu’on puisse en parler ouvertement ensemble.

Et deuxièmement, les paroles de vos enfants, qu’ils vont prononcer devant vous, seront très difficiles pour eux à oublier quand vous n’y serez plus.

Ça vaut la peine, et c’est bon pour toute la famille.

Cédule

D’autres experts iront plutôt avec un mot comme “gouvernance”, mais je n’aime pas ce mot parce que chaque personne y attache une définition différente, et souvent ce mot fait peur aux gens.

La cédule, et surtout ce qu’on va faire avec, va accomplir les débuts de la gouvernance pour l’entreprise familiale.

Pendant que Maman et Papa sont encore impliqués, je recommande fortement de prendre le calendrier annuel et de céduler au moins 2, ou peut-être même 4, rendez-vous familiaux, où vous aller discuter uniquement du sujet suivant:

Nous possèdons une entreprise familiale, mais encore plus, nous sommes une famille entrepreuriale, et c’est la famille qui doit remporter.

Ce sont les débuts de votre “conseil de famille”. Vous développerez votre propre ordre du jour, vous ferez un compte rendu, vous allez céduler votre prochaine rencontre, etc. Mais vous allez formaliser un processus pour discuter des sujets importants dont on n’en parle pas tous les jours.

Parti Neutre

J’en parle souvent, mais à long terme, il est primordial d’avoir une personne externe, avec un nom de famille différent, à qui la famille a accès, et en qui ils ont tous confiance, pour discuter des sujets inter-personnels.

Ça pourrait être un employé sénior, un professionnel externe (avocat, comptable), un ami ou voisin, ou peut-être une personne d’une autre famille que vous connaissez qui a déjà fait face à ces sujets.

L’important c’est de commencer à inviter cette personne à vos réunions de conseil de famille au moins une fois par année, pour qu’elle puisse suivre le fil des sujets importants.

Ça prend les Trois

Je sais très bien que la grande majorité des familles ne suivront pas les conseils ci-hauts, mais je sais également que pour chaque famille qui décide de tenter de les suivre, les chances de faire un succès de leur transmission inter-générationnelle seront grandement améliorées.

[Si vous avez une question sur les entreprises familales que vous voulez me lancer pour en faire le sujet d’un blogue, allez-y. Merci!]

 

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Planning your Dreams and Dreaming about Plans

Spending quality time planning for the future is something that just about everyone should do, but which very few actually do in sufficient quantity and detail.

There are so many reasons why this is the case, like the fact that:

  • we are very busy putting out today’s fires;
  • we kind of think we know where we are going, and we figure that everything will kind of work out anyway;
  • we really aren’t sure how or where to begin.

In most cases, it is some combination of all of these elements, and even a few others.

To their credit, many advisors who specialize in helping people with long term planning have developed various approaches and processes to help engage clients in these important tasks.

Coming at this as I do, from a holistic family point of view, where I specialize in helping business families and families of wealth with their long term “Continuity Planning”, the process can get a bit hairy. Let me explain.

There are a lot of moving parts in a family, where each person is important and has their own views, priorities, and desires. There are lots of stakeholders, if you will.

Add in things like different generations, gender differences, in-laws, those working in the business versus those not, and you can start to see how complexity rears its ugly head.

Now let’s look at some of the subjects that need to be addressed:

  • Who will manage the business in the future?
  • Who will “lead” the business, how will decisions be made?
  • How do we get from today’s realities to the best set-up in the future?
  • Just when will the leading generation cede control to the rising generation?
  • Who will own how much?
  • What are the legal, accounting, tax, and insurance questions that we need to address as part of this planning?

Most of the answers to these last questions are found with the help of specialists in the various domains. The advice industry, however, is still very much based on a “silo” approach, and while everyone says that they “collaborate” with professionals in other disciplines, they do so with varying degrees of ability and success.

OK, so I am sure that some of you are saying, “Yeah, yeah, I know that, but what about your “dreaming” and “planning” stuff that you teased us with in your headline?” Here goes.

I have been developing a process to address these issues for families, and in so doing I came to an “A-Ha!” moment of sorts a couple of weeks ago, based on the planning and dreaming points of view, and which I am convinced will be the heart of its success. Here goes:

  • You do NOT plan your dreams, but you MUST discover them so that you can then plan on achieving them.
  • When the dream is for a family, and not just an individual, communication is vital for the co-creation of the dreams.
  • Just as you do not plan the dream, you do not dream up a plan either, you must develop the plan, which then helps you arrive at your dream.

The tool, or process, that I am currently putting the finishing touches on, is based on a “Business Model Canvas” that I found on my wife’s desk at home. It is a tool that she uses in her job coaching social entrepreneurs.

Rather than calling mine a Canvas, I have entitled my tool a Blueprint, as in “a photographic print that shows how something will be made” and “a detailed plan of how to do something” (a couple of definitions I found via Google).

The Blueprint looks at the three circles important to Business families: Family, Business, and Ownership.

We look at where they are now, the dream of what they could look like in the distant future, and the plan for the transition to get them there.

It may look simple, but it is actually quite a detailed process to help families discover their dreams, and work together to develop the plans to achieve them.

 

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Exit Door or Exit Corridor?

Last week’s blog about “Exit Planning” elicited some confusion, and this week’s post will try to clear things up.

To actually exit a family business, especially one that you founded, nurtured, and grew, is not something that is taken lightly. To do so on one’s own terms, and to the satisfaction of all stakeholders, is truly a rare feat. But just because it is difficult, does not mean that we can’t try to pull it off.

One reader questioned the fact that setting an exit date that is too far in the future might actually “de-motivate” the rising generation, if that date was too far in the future. Another asked which date I was referring to when I spoke of the “exit date”, was it management of the business, or ownership?

These are both valid questions, of course, as they invite further discussion. There are no “stupid questions” in my book, the only stupid question is the one that you are afraid to ask, for fear of looking stupid.

The point of last week’s post was that IF we are able to get the founder to choose a date (actually, just a year) in the future, where he would no longer be involved in the company he founded, we could use that year as a reference point, or an anchor.

The idea is that just getting “engagement” is an important starting point, and if we don’t get to the point of engagement, then no real, worthwhile discussion of the issues will ever happen.

The title of the blog, “Under-Promise and Over-Deliver on your Exit Plan”, was used to highlight the fact that once a date is set, the engagement in the process can begin, and THEN, with time, the person would grow into the idea that there would be a future phase when he would leave the business to others.

As the person begins to “get” the fact that he will one day no longer manage, lead, and own the business, he will (hopefully) also buy into a future of great possibilities for himself, and look forward to this reality, and eventually agree to leave sooner than originally planned.

If you are really paying attention, you will have notied that the previous paragraph is actually a segue to answering the second question, that of understanding which date we are referring to.

That is where the title to this week’s post comes in.   An exit door represents a “one step” exit process, whereby the owner sells his business and in one fell swoop goes from “all in” to “all out”.

This does happen on occasion, of course, but is not common in the family business arena. More often than not in business families, when this does occur, it is almost always the result of an untimely death or other tragic circumstances.

A better scenario is almost always a phased approach, where the “exit door” is replaced by an “exit corridor”

The corridor is a place that one goes through on the way to the exit. The first door (to enter the corridor) is most often the day-to-day management of the business. The six-day work -week becomes five days, then four, then three. Eventually, coming in once a week is sufficient.

After management comes leadership; approving all major decisions is often the norm as you enter the corridor, but by the end, there is sufficient trust and confidence in the successor(s) to allow them free reign.

The final hurdle is usually ownership, where the person who was at one point the 100% owner of the business actually gets to be 0% owner.

That is the final exit, and does not always occur while the founder is alive, but that’s okay too. Just getting a founder to understand that they will not live forever can be a big step.

Traversing the corridor is a process that is usually measured not is weeks or months, but in years. That is also okay too, so long as there is a plan.

 

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Underpromise and Overdeliver on your Exit Plan

The concept of under-promising and then over-delivering is not a new one, not by any stretch of the imagination. However, early this morning upon waking, I believe that I came up with a novel application of the idea.

My usual weekly blogging schedule has me selecting a subject on Thursday or Friday, writing on Saturday, reviewing and posting to my website on Sunday, and putting up a link on LinkedIn and Twitter on Monday.

I am composing this on Wednesday, July 1, which happens to be Canada Day. Perhaps it is the fact that as day off work, it felt a bit like a Saturday, which may have inspired me. But I think it was more a case of the confluence of a few things that I have been working on that so inspired me.

I recently committed to writing some longer content pieces, which I have dubbed the “Quick Start Guide Series”. The first such Guide is entitled “My Kids in My Business?”, and it is available on the Resources tab of my website.

It seems kind of lame having a “series” in which only the first output is available, so I have quickly begun working on the second piece, which will be called “Sticky Baton Syndrome – Ask Prince Charles” (working title), and which is slated for August 2015 release.

Let’s just say that I have been reading a lot of stuff that is out there about how to encourage the senior generation of leaders in family businesses to loosen their grip on passing the baton to the rising generation.

Simultaneously, I have recently been spending a good deal of time working with a colleague, who works the “wealth management” side of the street, and together we have been developing a methodology and tool for working with business family clients.

We are trying to find the most useful way to help them begin the process of planning for the intergenerational continuity of their enterprising families and the wealth contained therein.

We are tentatively calling it the “Blueprint”, and we are just entering trial mode with a select number of families as we work on the exact application and sequencing of the intervention.

What I can tell you for now is that I had a bit of an A-Ha moment when trying to figure out how to piece together the “Current Situation” part of the Blueprint and the “Next Era” portion.

(Basically, the Blueprint is a three-part affair: 1) Where are we now? 2) Where do we want to go? 3) How do we get there?. No reinventing the wheel, just structuring the discussion).

The trick, I discovered, is in setting the date for the “Next Era” part. You see, asking a business founder to picture things after they are gone is always a dubious proposition at best, so there are many nuances that need to be thought through.

For the purpose of illustration, we might exaggerate and invite the person to look at things in 2065. Can we agree that you will not be running and owning your business in 50 years? Unless we are dealing with a young entrepreneur, we all know what the right answer is.

So if 2065 is surely part of the “next era”, what about 2055? 2045? I think that you can see what I am doing here. But how far do you reel it back? As you get closer, you can step back in 5-year increments.

And where do you stop? Glad you asked, because this is where the “under-promise and over-deliver” comes in.

Why don’t we let “Dad” under-promise and choose a year that is “too far off”, and then as the plan comes together, and he can see how the rising generation is pulling up their socks and getting ready to take over, we can always let him “over-deliver” and in fact leave a few years ahead of the plan?

It sure beats the other way around.

 

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