Leading Family Firms at IVEY

This week I attended a two-day program in London Ontario, at the fantastic Ivey Spencer Leadership Centre. The course was put on by the Ivey Business Families Centre, which is run by David Simpson.

David has been running the “Leading Family Firms” program for 6 years, bringing in families who are in business together, and getting them to learn about, and start talking about, some of the important issues that so often get too little attention.

We had an eclectic mix of people in the room, including a couple of brothers who are part of a third-generation company along with some of their cousins; two brothers-in-law who work along with two of their other brothers-in-law; as well as a Mom & Dad, & Son team.

In addition, we had a father with his recently graduated Ivey daughter, who does not work in Dad’s business, but who has been helping guide him in many ways thanks to her Ivey degree, as well as a handful of current Ivey students who come from family businesses to which they will likely eventually return.

I never get tired of hearing people’s stories about working with their families. There are always similarities to other situations, but then there are huge differences too. But because of this, there is always something we can learn from others in this field. Some is “what to do”, and some is “what NOT to do”.

Simpson started off the first day by congratulating everyone who was there. He clearly recognized that making the effort to take two full days away from your business is not a step that everyone is prepared to make, but that he was happy that they had all taken a couple of days to work ON their businesses (and their families!) instead of IN their businesses.

The course itself is based on the Roadmap course put together by the Business Families Foundation, which includes a series of videos about the ficticious Dupont family, and the trials and tribulations they face in running their hotel business. The videos are a bit dated and over-acted, but they do a great job of depicting situations that participants can identify with, and thus are wonderful conversation starters.

And conversations are the single biggest key to most of the issues that business families face. Actually, maybe I should say that conversations that have not happended are often the source of most of the problems that arise in family businesses.

While I was doing the Family Enterprise Advisor program this year, we used many of the same videos, and covered a lot of the same topics. One thing I can attest to is that the people who live in a business family are much faster at learning this stuff than most advisors.

Simpson told me beforehand that he accelerates the material when teaching families because a slower pace just isn’t needed. Having gone through it with him now, I get his point. But he gets it because he has been involved on all sides in family business with his own family and as a teacher in the Entrepreneurship program at Ivey.

On Friday afternoon as we were wrapping up, each person was asked to commit to one or two things that they were going to do in the coming months. There seemed to have been lots of progress made over two short days, as people were committing to some key steps that they were planning on taking very soon, which otherwise might have been left to “someday”.

All in all, it was an interesting, fun, and educational program, and I am certain everyone who was there found it worthwhile.

Steve Legler “gets” business families.
 
He understands the issues that families face, as well as how each family member sees things from their own viewpoint.
 
He specializes in helping business families navigate the difficult areas where the family and the business overlap, by listening to each person’s concerns and ideas.  He then helps the family work together to bridge gaps by building common goals, based on their shared values and vision.
 
His background in family business, his experience running his own family office, along with his education and training in coaching, facilitation, and mediation, make him uniquely suited to the role of advising business families and families of wealth.
 
He is the author of Shift your Family Business (2014), he received his MBA from the Richard  Ivey School of Business (UWO, 1991), is a CFA Charterholder (CFA Institute, 2002), a Family Enterprise Advisor (IFEA 2014), and has received the ACFBA and CFWA accreditations (Family Firm Institute 2014-2015).
 
He prides himself on his ability to help families create the harmony they need to support the legacy they want. To learn how, start by signing up for his monthly newsletter and weekly blogs here.
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How May I Sell You Today? #FAIL (2 of 2)

Last week we looked at selling versus helping, from Zig Ziglar’s viewpoint that you should just stop selling and start helping, to getting paid to help in a field where clients are not accustomed to paying for it.

In addition to all that stuff, something that has thrown me for a bit of a loop recently was a twitter post from a business coach.

I have been following Leanne Hoagland-Smith (a.k.a. Coach Lee) for several months and she posts lots of great stuff. But then a couple of weeks ago, I was surprised that she was telling people to stop pushing the fact that they wanted to help.

She was encouraging people to stop saying that they were there to help, since so many clients, when they hear the word “help”, now actually mentally substitute the word “sell”.

What? Was Zig wrong? Or is his messge now out of date?

So I started thinking about it, and I realize that maybe the word “help” does get overused, and maybe it isn’t much “softer on the ears”. Maybe Coach Lee is right. But then where does that leave us?

Maybe we should no longer emphasize that we want to help, maybe we need to say that we want to “work with” people to achieve certain results.

After all, much of what we offer in business family consulting isn’t content (a product) but much more assistance with process issues, the “how” more than the “what”. We don’t really want to do things FOR clients as much as work through things WITH them, to the point where they can do these things on their own, without our “help”.

So perhaps the real answer is that while we should still start helping (à la Zig) we shouldn’t SAY that we want to help (à la Coach Lee). The key might be to show some help, do some helping, just help, but not use the word, talk about it, or ever say out loud that we are helping.

In the process of receiving our help, clients will soon feel like we have become “indespensible”, to the point where we don’t have to sell them anything, because they will be so ready to buy from us.

Maybe what Zig was really getting at was that we should just start to make things easier for people. This reminds me of the word “facilitator”, as in “facile”, which is the closest translation into French that I can think of for the word “easy”.

But if I am actually making things easier, am I not helping? Well yes, but saying you want to help may be about as poorly received as saying that you want to facilitate. Very few people wake up in the morning and decide that they are going to find themselves a facilitator, even if that may be just what they need.
When speaking to classmates and colleagues in this area, I often make the distinction that while there is a great deal of need for our services, there is not necessarily a lot of demand.

Many potential clients do not know that they could use our services. A large part of the reason stems from the fact that they do not know who we are, what we do, and how we can help, without them feeling like we sold them anything.

As we mature as an industry, we need to do a better job of explaining how much of a diffference we can make with family businesses, and more importantly, with business families.

Steve Legler “gets” business families.
 
He understands the issues that families face, as well as how each family member sees things from their own viewpoint.
 
He specializes in helping business families navigate the difficult areas where the family and the business overlap, by listening to each person’s concerns and ideas.  He then helps the family work together to bridge gaps by building common goals, based on their shared values and vision.
 
His background in family business, his experience running his own family office, along with his education and training in coaching, facilitation, and mediation, make him uniquely suited to the role of advising business families and families of wealth.
 
He is the author of Shift your Family Business (2014), he received his MBA from the Richard  Ivey School of Business (UWO, 1991), is a CFA Charterholder (CFA Institute, 2002), a Family Enterprise Advisor (IFEA 2014), and has received the ACFBA and CFWA accreditations (Family Firm Institute 2014-2015).
 
He prides himself on his ability to help families create the harmony they need to support the legacy they want. To learn how, start by signing up for his monthly newsletter and weekly blogs here.
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How May I Sell You Today? #FAIL (1 of 2)

Today I want to talk about the debate between selling and helping.

There are some important distinctions that I will look at, mostly to help my own understanding of the subject as I wrestle with some of these questions in my mind.

For years one of my favourite speakers was Zig Ziglar, one of the most popular motivational speakers of his time. Ziglar passed away a few months ago, and a few of his fans started sharing some of their most memorable Zig quotes on Twitter.

The quote that struck me and stayed with me was this one: “Stop selling. Start helping.”

What I take out of this, is that if you forget about what you are trying to sell, and instead just focus on the client and how you can help them, then the selling will take care of itself.

My father used to make a similar point, in making the distinction between marketing and selling. “Marketing is solving the customer’s problem. Selling is reducing your inventory”. Thanks Dad.

But that was from the perspective of someone who spent his life solving customers’ problems by providing them (selling) a product. Can it still apply when you are providing a service?

And what if the service that you are providing is actually your help, i.e. your knowledge, experience, ability, time? Help!

As I was going through my recently completed Family Enterprise Advisor Program, we had a very interesting discussion on this subject.

You see, the program is aimed at professionals from a variety of fields, all of which deal with family business (or, as I preer to say, business families). But the variety, in addition to providing the spice of life, is also a source of confusion, especially as it applies to helping and selling, and getting paid to help.

I will just use my project group as an example. I was working with “Robert”, a CPA with an international firm, “Cathy”, a private banker from one of the big five Canadian banks, and “Gary”, a licensed insurance specialist with his own firm.

We worked together on a pro bono basis, on a project for a real business family. Although framed as an “academic exercise”, we treated it as real because it was real. The fact that we were all educated, experienced professionals, averaging around 50 years of age, also added to the seriousness.

But let’s bring this back to the selling vs helping question. If we had provided the exact same help to the family in a real life situation, how would we have been paid, or how would we be compensated for our help?

Robert, as a CPA with an accounting firm, would get paid for the hours he put in on behalf of the client, and most businesses have professional fees to pay for outside accounting services as a matter of course.

Cathy, working as a private banker, would not charge for her services per se, so the hours she put in are paid by her employer, the bank, who make a cut off the client’s wealth in other ways.

Gary, for his part, would get paid if and when the client purchased an insurance product from him.

So to summarize, every one of us would have been paid in a different fashion. But wait, I forgot someone. Me. Uh-oh. How is this gonna work?

The only this that I am actually selling is my help. And I am also going to need some help selling.

Next week, in part 2, we will get into a couple of other issues, like client resistance to people who are just trying to help.

See you then.

Steve Legler “gets” business families.
 
He understands the issues that families face, as well as how each family member sees things from their own viewpoint.
 
He specializes in helping business families navigate the difficult areas where the family and the business overlap, by listening to each person’s concerns and ideas.  He then helps the family work together to bridge gaps by building common goals, based on their shared values and vision.
 
His background in family business, his experience running his own family office, along with his education and training in coaching, facilitation, and mediation, make him uniquely suited to the role of advising business families and families of wealth.
 
He is the author of Shift your Family Business (2014), he received his MBA from the Richard  Ivey School of Business (UWO, 1991), is a CFA Charterholder (CFA Institute, 2002), a Family Enterprise Advisor (IFEA 2014), and has received the ACFBA and CFWA accreditations (Family Firm Institute 2014-2015).
 
He prides himself on his ability to help families create the harmony they need to support the legacy they want. To learn how, start by signing up for his monthly newsletter and weekly blogs here.
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Ça finit quand, ça?

Depuis la fin janvier de cette année, je me suis lancé dans le domaine des entreprises familiales, en suivant un cours qui s’appelle le “Family Enterprise Advisor Program”.

Si vous lisez le Globe and Mail, vous avez peut-être vu l’annonce d’une pleine page qui a passé le 18 octobre, avec les noms et les photos des finissants des programmes de Toronto et de Vancouver.

Mais ce qui est drôle dans tout ça, c’est que le programme n’était pas encore terminé, puisque j’étais de retour à Toronto pour notre présentation finale le 1er novembre.

Certains membres de mon équipe de projet ont reçu des commentaires de proches, qui les ont félicité pour avoir fini, mais pendant ce temps, on continuait notre travail.

Mais ça finit quand? Bien, le programme vient de se terminé, et nous sommes enfin gradué. Mais ça ne sera pas encore fini non plus. Oui, nous aurons terminé le programme comme tel. Mais pour avoir la désignation “FEA”, il nous reste encore quelques étapes.

Il nous reste un examen écrit en novembre, et ensuite un examen oral en février (Yes! Un autre voyage à Toronto…en hiver en plus!).

Je ne mentionne pas ça pour me plaindre, mais pour illustrer quelque chose. Les affaires qui valent la peine de faire, valent le temps que ça prend pour les faire. Je ne sais pas si j’ai mal traduit une expression anglaise, mais je crois que vous me comprenez.

Ça me rappelle les commentaires de certains de mes proches concernant mon retour au études pour un Xième fois. “Quand est-ce que tu auras enfin fini tes études?”

Pour moi, ça ne finira peut-être jamais, et j’aime ça comme ça. C’est vrai que dans ma jeunesse, je faisais mes études pour prouver quelque chose à mes parents et à moi-même. Mais en approchant la cinquantaine
ce n’est plus mon cas.

J’ai adoré le programme et je le recommande fortement à toute personne qui travail dans le domaine des entreprises familiales. La plupart de ceux qui ont suivi le cours avec moi sont des comptables, des vendeurs de produits d’assurances et des planificateurs financiers.

Pour moi, je suis un peu comme un intru dans la gang, puisque je parviens du monde d’une entreprise que mon père avait parti, et que nous avons vendu quand j’étais dans la vingtaine. Depuis ce temps, je m’occupe de tout ce qui restait, incluant l’immobilier, la propriété intellectuelle et les investissements.

En réalité, durant les classes, je m’identifiais beaucoup plus avec les profs qui donnaient le cours, qu’avec ceux qui apprenaient avec moi.

Pour ceux qui travaillent dans une compagnie familiale, vous pouvez probablement identifier aussi avec le titre de ce blog. Ça ne finit jamais non plus!

Développer son entreprise et les capacités des membres de la famille à s’en occuper, sont les genres d’affaires avec lesquels on n’en fini jamais.

Aussitôt qu’on se sent confortable d’avoir régler un dossier, deux ou trois autres seront déjà sur le point de demander notre attention.

Je suis parmi ceux qui voient la vie comme une escapade, ou un voyage sans fin. Je n’ai pas hâte que ça finisse non plus.

Ce blogue, par contre, va finir bientôt. Mais n’inquiètez-vous pas, il y en aura un autre la semaine prochaine. Mais celui-ci prend fin ici, maintenant.

Steve Legler “gets” business families.
 
He understands the issues that families face, as well as how each family member sees things from their own viewpoint.
 
He specializes in helping business families navigate the difficult areas where the family and the business overlap, by listening to each person’s concerns and ideas.  He then helps the family work together to bridge gaps by building common goals, based on their shared values and vision.
 
His background in family business, his experience running his own family office, along with his education and training in coaching, facilitation, and mediation, make him uniquely suited to the role of advising business families and families of wealth.
 
He is the author of Shift your Family Business (2014), he received his MBA from the Richard  Ivey School of Business (UWO, 1991), is a CFA Charterholder (CFA Institute, 2002), a Family Enterprise Advisor (IFEA 2014), and has received the ACFBA and CFWA accreditations (Family Firm Institute 2014-2015).
 
He prides himself on his ability to help families create the harmony they need to support the legacy they want. To learn how, start by signing up for his monthly newsletter and weekly blogs here.
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