This is one of those subjects that gets people nodding their heads up and down, because of course it makes sense to align the family’s values with its business, but HOW do you do that?
If you haven’t already done the work of figuring out what your family values are, then that is the obvious place to begin. The good news is that it doesn’t take that long to do the exercise.
The bad news? Well, to do it properly, it really helps to bring in someone from outside who knows how to do it. If not, you will just end up with a bunch of meaningliess values that really don’t have much meaning.